3 Points to Consider for Keyword Selection

Filed under: Internet Marketing - 02 Oct 2012  | Spread the word !

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There are three main points in the keyword selection that you have to keep in mind. Whether or not you are using a keyword generator, it is important for you to select the exact keywords that are more suitable for your website, the country, the society, the niche in which you operate and so on. From these three main points, you can reach new relevant ideas. Therefore, you will note the fact that by following the three keys to keywords, you get to other conclusion facts as well.

Relevance


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The relevance of the keywords to the content you are proposing is obviously the most important. The keywords must be representative for the content that you are presenting to the public.

For example, you should not consider using sex related phrases as keywords, just because “sex sells”, as you will end up with a different type of audience.

You should use the exact keywords that people looking for something of what you can offer may… this means that you have to consider your niche audience and the way in which they may be thinking of your services.

And, with this in mind, we move on to the next point:

Traffic


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Traffic is relevant for your content and for you as a business. The higher it is, the higher you are! Traffic is always a stimulant for the website and for future reaches at the same time.

Place yourself in the shoes of the people looking for something like what you can offer. What would they write in the search box?

In order for this to work, you have to consider the fact that some look for generalities, while others look for specifics. Therefore, you should use general keywords and more particular ones as well.

Through this we reach the final point:

Competitors


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What do other websites, similar to yours in a way or another, use? Do a search for them and then one for you… See which one is best, for now at least!

You should use similar keywords that respond to other websites, so that you can enter a certain generalizing category with these.

However, you should also try to push yourself away from the other websites with something that is specific to you or that can be put in a certain way for you to stand out.

As you can see, from the three main points arise many more. Each of these points come with their own theories and with their own implications, which continue into smaller points and are all interconnected with each other! Following these will lead to the best selection that you can make for your website in terms of keywords. Combining these with the usage of a keyword generator can lead to the perfect results and to the suitable search engine optimization with keywords for your website.

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